The West Coast area known for its beaches and beautiful people briefly became the center of the social media universe in early October as Los Angeles hosted a first-of-its kind gathering for eco-wellness bloggers.
Hundreds gathered with Leah Segedie of Bookieboo and Mamavation success, who founded the conference she and husband Mark named ShiftCon. Adored by thousands for their online encouragement for women of any size and shape to find their path to wellness, the couple has harnessed their social media influence to create a conference for bloggers interested in wellness via eco-conscious living.
Social media celebrity Vani Hari made a speaking appearance, sharing her personal story of eating a typical American diet then making the switch to healthier eating. Better known as the Food Babe, Hari is a lightning rod for the food movement, famously investigating questionable ingredients in processed foods. Hari shares Segedie’s passion for real foods with non-GMO, organic ingredients that have become the centerpiece of the $35 billion organic food industry. Together, they influence millions of people via social media, which has become a powerful way for everyone to have access to a free flow of information.
Segedie encourages everyone with a social media platform to use it for good, and she expresses skepticism that major corporations often keep mainstream media from providing enough useful content on topics like GMOs and organics. In a call for all bloggers to share the truth about food and eco-conscious living, Segedie stressed, “They don’t own social media and they don’t own us!” ShiftCon was featured in Huffington Post.
“We are changing the conversation,” explained food analyst Robyn O’Brien to a packed room she brought to tears with her family’s story, “None of us wanted this. None of us wanted to be standing in the aisles having to grocery shop for a kid with autism or a kid with food allergies. It’s where we stand today.” O’Brien authored book The Unhealthy Truth about her children’s struggles with food allergies and her investigation of what’s in most grocery products.
ShiftCon not only attracted the best of the best brands in organics and green living, but it included the unsung heroes of the nonprofit world. These leaders made themselves accessible for sharing about compelling food, wellness and environmental topics for our time. Several were members of the Safer Chemicals, Healthy Families coalition of 450 organizations which made my conference trip possible. The conference was a who’s who of North America’s leading nonprofits, socially responsible businesses, documentary filmmakers and eco-wellness bloggers.
Join us this week on the Flour Sack Mama blog as we share more of what you need to know from the ShiftCon gathering. We’ll have insights from some of the globe’s leading organic food advocates, an insider’s view on the environmental challenges of raising healthy kids, and action steps you can take to be a part of this shift for the better!
BE SURE to sign up for our newsletter as Flour Sack Mama and Clean Couponing work hard to keep you informed. Mark October 23 on your calender for our next #CleanCouponing Twitter party themed Strong, not Scared and please join us at 9 pm ET, 6 pm PT.
I ran 3+ miles at ShiftCon, working toward my goal of 40 miles for this personal Breast Cancer Fund fundraiser. Can you help?
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