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#ShiftCon Social Media Conference Aims to Shift Marketplace

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The West Coast area known for its beaches and beautiful people briefly became the center of the social media universe in early October as Los Angeles hosted a first-of-its kind gathering for eco-wellness bloggers.

What you Missed ShiftCon

Hundreds gathered with Leah Segedie of Bookieboo and Mamavation success, who founded the conference she and husband Mark named ShiftCon.  Adored by thousands for their online encouragement for women of any size and shape to find their path to wellness, the couple has harnessed their social media influence to create a conference for bloggers interested in wellness via eco-conscious living.

Leah Segedia ShiftCon conference

ShiftCon founder Leah Segedie

Social media celebrity Vani Hari made a speaking appearance, sharing her personal story of eating a typical American diet then making the switch to healthier eating.  Better known as the Food Babe, Hari is a lightning rod for the food movement, famously investigating questionable ingredients in processed foods.  Hari shares Segedie’s passion for real foods with non-GMO, organic ingredients that have become the centerpiece of the $35 billion organic food industry. Together, they influence millions of people via social media, which has become a powerful way for everyone to have access to a free flow of information.

Leah Segedie with Food Babe Vani Hari at ShiftCon

ShiftCon’s Leah Segedie with Vani Hari aka Food Babe

Segedie encourages everyone with a social media platform to use it for good, and she expresses skepticism that major corporations often keep mainstream media from providing enough useful content on topics like GMOs and organics. In a call for all bloggers to share the truth about food and eco-conscious living, Segedie stressed, “They don’t own social media and they don’t own us!” ShiftCon was featured in Huffington Post.

Robyn O'Brien and Leah Segedia

Unhealthy Truth author Robyn O’Brien with ShiftCon founder Leah Segedie

“We are changing the conversation,” explained food analyst Robyn O’Brien to a packed room she brought to tears with her family’s story, “None of us wanted this.  None of us wanted to be standing in the aisles having to grocery shop for a kid with autism or a kid with food allergies. It’s where we stand today.”  O’Brien authored book The Unhealthy Truth about her children’s struggles with food allergies and her investigation of what’s in most grocery products.

Chatting ShiftCon

ShiftCon Social Media Conference in Los Angeles

ShiftCon not only attracted the best of the best brands in organics and green living, but it included the unsung heroes of the nonprofit world.  These leaders made themselves accessible for sharing about compelling food, wellness and environmental topics for our time.  Several were members of the Safer Chemicals, Healthy Families coalition of 450 organizations which made my conference trip possible. The conference was a who’s who of North America’s leading nonprofits, socially responsible businesses, documentary filmmakers and eco-wellness bloggers.

Blogging Causes ShiftCon

Lindsay Dahl, Lori Alper, Trina O’Boyle at Social Media for Change ShiftCon workshop

Join us this week on the Flour Sack Mama blog as we share more of what you need to know from the ShiftCon gathering.  We’ll have insights from some of the globe’s leading organic food advocates, an insider’s view on the environmental challenges of raising healthy kids, and action steps you can take to be a part of this shift for the better!

BE SURE to sign up for our newsletter as Flour Sack Mama and Clean Couponing work hard to keep you informed.  Mark October 23 on your calender for our next #CleanCouponing Twitter party themed Strong, not Scared and please join us at 9 pm ET, 6 pm PT.

I ran 3+ miles at ShiftCon, working toward my goal of 40 miles for this personal Breast Cancer Fund fundraiser.  Can you help?

Copyright 2014.  All rights reserved, including photos.

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3 Responses to #ShiftCon Social Media Conference Aims to Shift Marketplace

  1. Roue October 11, 2014 at 3:01 pm #

    What a lovely, positive event! I’m a big fan of the green/organic movement, so this is definitely a gathering that I can support. Thanks for sharing!

  2. Lori Popkewitz Alper October 8, 2014 at 7:50 am #

    It was so nice to see you at ShiftCon Anne. You always make me smile! Thanks so much for being at our panel and sharing your wisdom. Your input is always so helpful. Now I’m feeling inspired and looking forward to our next conference or event together!
    Lori Popkewitz Alper recently posted…10 Things I Learned at ShiftCon in Los AngelesMy Profile

  3. lynn hasselberger October 6, 2014 at 6:30 pm #

    Excellent recap! Hooray! Wish I had been an to attend even more now.

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